TGM Designs

TGM Designs has compiled this glossary of internet marketing and advertising terminology to help our clients to know and understand what services we provide. The terms cited are used regularly throughout online advertising and marketing. If you are preparing to start marketing or advertising your website these terms will prove to be very helpful. This glossary's intention is to be relevant and beneficial to your understanding rather than be comprehensive.

Page

A document having a specific URL and comprised of a set of associated files. A page may contain text, images, and other online elements. It may be static or dynamically generated. It may be made up of multiple frames or screens, but should contain a designated primary object which, when loaded, is counted as the entire page.

Page display

When a page is successfully displayed on the user's computer screen.

Page impression

A measurement of responses from a Web server to a page request from the user’s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user.

Page view

When the page is actually seen by the user. Note: this is not measurable today; the best approximation today is provided by page displays.

Parent Banner

Initial banner shown on page, usually meant to keep the audience's attention while the remaining part of the banner is downloading.

Passive Banner

A banner that is simply meant to be viewed without the intention for an immediate response. It is the oppositte of a call to action banner.

Pay-per-Click

An advertising pricing model in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or e-mail message. See CPC

Pay-per-Impression

An advertising pricing model in which advertisers pay based on how many users were served their ads. See CPM.

Pay-per-Lead

An advertising pricing model in which advertisers pay for each "sales lead" generated. For example, an advertiser might pay for every visitor that clicked on an ad or site and successfully completed a form. See CPL.

Pay-per-Sale

An advertising pricing model in which advertisers pay agencies and/or media companies based on how many sales transactions were generated as a direct result of the ad. See CPS.

Performance pricing model

An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. See CPA, CPC, CPL, CPO, CPS, CPT.

Permission marketing

When an individual has given a company permission to market its products and services to the individual. See opt-in.

PII (Personally Identifiable Information)

Refers to information such as an individual’s name, mailing address, phone number or e-mail address.

Pixel

Picture element (single illuminated dot) on a computer monitor. The metric used to indicate the size of Internet ads.

Plug-in

A program application that can easily be installed and used as part of a Web browser. Once installed, plug-in applications are recognized by the browser and their function integrated into the main HTML file being presented.

Pop-under ad

Ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, moved, resized or minimized. Pop-up ad - ad that appears in a separate window on top of content already on-screen. Similar to a daughter window, but without an associated banner.

Pop-up transitional

Initiates play in a separate ad window during the transition between content pages. Continues while content is simultaneously being rendered. Depending primarily on line-speed, play of a transitional ad may finish before or after content rendering is completed.

Positioning

The actual placement of a banner on the web page. Positioning can be above the fold, centered, repeated at the bottom of the page, right or left hand column, underneath a particular box, etc.

Postroll

Form of online video ad placement where the advertisement is played after the content video plays.

Pre-caching

Storing advertising or content in a computer's RAM or hard disk memory before it is displayed on the user's screen, rather than at the time that it plays, to reduce delays in rendering. See cache, caching.

Preroll

Form of online video ad placement where the advertisement is played before the content video plays.

Privacy policy

A statement about what information is being collected; how the information being collected is being used; how an individual can access his/her own data collected; how the individual can optout; and what security measures are being taken by the parties collecting the data. Privacy seal program - a program that certifies the Web site owner complies with the site’s proposed policy. Examples include TRUSTe and BBBOnline.

Profiling

The practice of tracking information about consumers' interests by monitoring their movements online. This can be done without using any personal information, but simply by analyzing the content, URL’s, and other information about a user’s browsing path/click-stream.

Push advertising

Pro-active, partial screen, dynamic advertisement which comes in various formats.

Source: http://www.iab.net